Monday, February 13, 2012

Sony Launches 7 New models of Balanced Armature (BA) In-ear Headphones

On 10 February 2012, a beautiful Friday morning, I attended the Sony XBA Media Launch @Urban Restaurant, Istana Hotel.
Sony launched 7 New high performance models of Balanced Armature (BA) In-ear Headphones.
L-R: Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia; Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony  Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation Mr. Masaki Matsumae, Deputy General Manager, Brand Activation Management, Sony Malaysia.

The Sony’s new Balanced Armature headphones are able to achieve:
  • high resolution sound
  • style comfort
  • sound isolation
  • waterproofing
All thanks to the micro-sized Balanced Armature (BA) drivers and its high sensitivity.
Welcome speech and product introduction by Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia.
Sony Balanced Armature Headphones Sound Clinic - the Sony XBA Technology presentation by Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony  Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation.
Mr. Koji Nagero works with Sony Corporation since 1980s and he spent the past few years to develop the Balanced Armature Technology. During his presentation, he shared with us the history and R & D of Sony headphones ; Balanced Armature (BA) Technology and the advantages of BA driver.

The Sony's BA Driver: Quarter the size of a 13.5mm dynamic driver which has a similar level of sensitivity, compact and uniquely designed optimised for music enjoyment.
In addiction, the micro-sized BA drivers allow for ultimate in-ear fit and comfort, with a Noise Blocking Structure that prevents sound from leaking in or out for clearer sound quality.
 
The 7 new high performance models of Balanced Armature (BA) In-ear Headphones:
High Quality Sound Models for Common Listening
1.) XBA-1
2.) XBA-2
3.) XBA-3
4.) XBA-4
Active Mobility (Waterproof Headphones)
XBA-S65
Wireless Music on the Go 
(Wireless Bluetooth headsets) 
XBA-BT75 
For the Discerning Traveller (Digital Noise Cancelling headphones
XBA-NC85D
Hands-on demonstration begins!
Mr. Philip Phay with the waterproof headphones, XBA-S65.
The XBA-4 headphones encompass four (full range + woofer + tweeter + super woofer) BA driver units that can producing crystal clear sound reproduction and quality across the range of frequencies.
The XBA-S65 headphones are washable and waterproof. The XBA-S65 features a high sound transmission waterproof film coating, while the adjustable ear loop mechanism provides for secure, fitting comfort – all without sacrificing audio performance and maintaining top-notch sound quality.

The XBA-S65 model is my favourite headphones. This model of headphones is available in two colours,  Black and White.
I also trying out all the other 6 models of newly launched BA headphones.

 The colourful hybrid silicone rubber ear buds available in various sizes for a secure and comfortable fit for the 7 new models of  BA In-ear headphones.
 XBA-1 
(RM 199)
  • Single Balanced Armature Full Range
  • Made in Japan Balanced Armature Driver
  • Crystal Clear and Profound Vocal Sound
  • Double-Layered Housing
  • Noise Isolation
 XBA-2
(RM 499)
  • Dual Balanced Armature Full Range + Woofer
  • Made in Japan Balanced Armature Driver
  • Powerful Bass with Crisp, Clear Vocals
  • Double-Layered Housing
  • Noise Isolation
XBA-3 
(RM 899)
  • Triple Balanced Armature Full Range + Woofer + Tweeter
  • Made in Japan Balanced Armature Driver
  • Bright & detailed high frequency, powerful bass & clear vocal sound
  • Double-Layered Housing
  • Noise Isolation
XBA-4 
(RM 1199)
  • Quad Balanced Armature Full Range + Woofer + Tweeter + Super Woofer
  • Made in Japan Balanced Armature Driver
  • Rich expression across all frequencies
  • Profound bass with bright and detailed high frequency sound
  • Double-Layered Housing
  • Noise Isolation

XBA-BT75
(RM 899)

  • Wireless and Box-Free Bluetooth Headphones
  • Made in Japan Balanced Armature Driver
  • Smart Charging with Built-in Battery Carrying Case
  • Long Playtime of 3.5 hours
XBA-NC85D
(RM 1399)
  • World’s Smallest and Lightest Digital Noise-Cancelling Headphones
  • Made in Japan Balanced Armature Driver
  • Features Sony’s Unique Digital Noise-Cancelling Software Engine
  • Revolutionary Box-free Design
  • Smart Charging with USB Interface
  • Sublime Sound Reproduction
XBA-S65
(RM 209)
  • High Sound Transmission Waterproof Film
  • Active Sports Style Washable and Tight Fit Designs
  • Made in Japan Balanced Armature Driver
  • Adjustable Ear Loop
The new  Sony Balanced Armature headphones are available at selected Sony outlets and authorized dealers from mid February 2012 onwards.
Visit www.sony.com.my and Sony Malaysia Facebook for the latest updates on Sony products.

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